THE Ricoh Arena in Coventry has taken the first step to becoming the first cashless stadium in British sport.
German company payment solution AG have signed an agreement with the venue to introduce the pioneering new technology.
Coventry Citys home Championship game with Plymouth Argyle on Saturday marked the debut of the introduction of the first phase of the new system.
Supporters were able to purchase food and beverages from stadia outlets using a special customized card and cut down on waiting times, rather than having to rely on traditional cash.
Munich-based payment solution AG, with its subsidiary payment solution services Ltd. are a leading company in the supply of the technology and have already implemented a system at the RheinEnergie Stadium in Cologne - a venue of the FIFA World Championship 2006 - under the brand name of justpay.
Heinz-Peter Strömsdorfer, sales and marketing director of payment solution AG, said: We are delighted to welcome the Ricoh Arena on board as the first British venue to become truly cashless.
Our intention is to remove cash entirely from the venue and at the same time offer many more interesting functionalities in respect of CRM and commercialization as well as various integration possibilities such as ticketing and access.
Our business model is to provide full on-site support and remove the operational burden completely from the client.
The business model of payment solutions AG requires no investment by the client. The whole package covers all related cost including payment system technology, personnel, payment clearing and cards.
All financial and legal services plus comprehensive knowledge in stadium consulting are included in the total concept.
Daniel Gidney, CEO of the Ricoh Arena said: We were very impressed by the credentials of payment solution AG and are excited about the challenge of working with them on this project for the benefit of all visitors to the Ricoh Arena. We constantly strive to supply the best possible visitor experience for all our guests and going cashless is a major step forward. The first game went very well from a technical point of view which is a credit to everyone involved.
Payment solution AG
Payment solution AG provides complete and truly integrated payment solutions for stadiums, arenas, theme parks and other venues for leisure & entertainment.
Using multi-functional customer cards based on RFID contact-less chip technology and comprehensive management software, the system ensures the seamless interaction of all relevant components such as ticketing, access, point-of-sale, parking, etc.
Through increased convenience for guests and visitors, faster transactions and enhanced marketing options, operating stadia enjoy higher revenues and profits.
For further information, please contact
Marketing and PR
Payment solution AG
0049 89 3090709 350